Our team's story began with a small group of friends and Eliel enthusiasts in San Diego, driven by a shared passion for cycling and a vision for crafting the finest cycling apparel. In 2017, the Eliel Factory Team (EFT) was born. Over the past 7 years, we've grown into a vibrant community spanning every corner of the globe, united by our love for the sport and commitment to authenticity.

In order to bring our community closer together and provide better overall support, we have unified our two teams into one Factory Team. It’s not where you ride but that we all share the joy of cycling. Our team isn't just about the gear—although our stunning and classy team apparel is certainly a highlight. It's the sense of belonging, camaraderie, and shared experiences that truly make the EFT special. From fast-paced road racers to adventurous gravel riders, virtual Zwifters, seasoned veterans to newcomers, our diverse community welcomes riders of all backgrounds and abilities. 

Joining the EFT means becoming part of something bigger than yourself, a supportive network where friendships are forged, goals are achieved, and memories are made. As a member of the Eliel Factory Team, you'll enjoy many exclusive benefits, including discounts on premium Eliel cycling apparel, brand partner deals, team challenges, ride meetups, behind-the-scenes access to Eliel and its facilities, and more.